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BRUNELLO CUCINELLI was born into a peasant family in Castel Rigone, a 15th century little hamlet nearby Perugia, in 1953. After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere. Since when he was a boy, he witnessed his father working in an unwelcoming environment and became a close observer of the world, thus developing his dream to promote a concept of work that ensured respect for the human being’s moral and economic dignity.

 
 
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brunellocucinelli.com/SS/2019

 
 
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