Bringing Heart into Italian design.
Designer Brunello Cucinelli was born into a peasant family in Castel Rigone, a 15th century little hamlet nearby Perugia, in 1953. After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere. Since when he was a boy, he witnessed his father working in an unwelcoming environment and became a close observer of the world, thus developing his dream to promote a concept of work that ensured respect for the human being’s moral and economic dignity.
"THE GREAT DREAM OF MY LIFE HAS ALWAYS BEEN TO WORK FOR THE MORAL & ECONOMIC DIGNITY OF MANKIND."