BCucinelli_fw18_01.JPG
 
trcw+brunello-cucinelli
 

Bringing Heart into Italian design.

Designer Brunello Cucinelli was born into a peasant family in Castel Rigone, a 15th century little hamlet nearby Perugia, in 1953. After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere. Since when he was a boy, he witnessed his father working in an unwelcoming environment and became a close observer of the world, thus developing his dream to promote a concept of work that ensured respect for the human being’s moral and economic dignity.


 

"THE GREAT DREAM OF MY LIFE HAS ALWAYS BEEN TO WORK FOR THE MORAL AND ECONOMIC DIGNITY OF MANKIND."

 

Brunello Cucinelli